

#35 - Behavioural Science & the SDGs - Roxáni Roushas & Fatima Keaik
Aug 24, 2021
UNDP Innovation members Roxáni Roushas & Fatima Keaik discuss how behavioral science can accelerate progress towards the SDGs, including waste management, entrepreneurship, and preventing extremism. They explore values affirmation exercises, social norms, collective action problems, and behavioral spillover. They address misconceptions about behavioral science and emphasize the importance of measurement and individual behavior. They close by discussing the potential of applying behavioral science to sustainable development.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Behavioral Science in Sustainable Development
03:01 • 19min
Values Affirmation Exercise, Priming, and Social Norms
22:09 • 2min
Collective Action Problems, Social Norms, and Behavioral Spillover
23:59 • 5min
Misconceptions and Clarifications
28:31 • 11min
Closing Thoughts on Applying Behavioral Science to Sustainable Development
40:00 • 2min
Gratitude
41:30 • 9min