UNDP Innovation members Roxáni Roushas & Fatima Keaik discuss how behavioral science can accelerate progress towards the SDGs, including waste management, entrepreneurship, and preventing extremism. They explore values affirmation exercises, social norms, collective action problems, and behavioral spillover. They address misconceptions about behavioral science and emphasize the importance of measurement and individual behavior. They close by discussing the potential of applying behavioral science to sustainable development.