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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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The Power of Metaphor in Consulting

roger l. Martin says evolution works on, you knowit effectually works on what already exists. i think there is a tendency for people to become massive, near fitsthi sos. Talking to roger lMartin about his advice to ford, which is, don't create this new electric car brand,. because you're now asking someone to buy an unfamiliar type of car with an unfamiliar name.

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