3min chapter

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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

Nudgetalk RADIO

CHAPTER

How Nature Can Help Us to Break Our Frame of Reference

Inby mimicry is like borrowing from the ears of a hare to produce an air calling system. In other it's findingy psychological solutions. It certainly helps us to go outside of our existing frame of reference. So one of the things that fascinated me about this was this extraordinary thing where i was arguing that you could get, you cauld increase train capacity on the west coast network by simply allowing people who booked a ticket on a later train to board an earlier train if they turned up early. There's something really weird, isn't there? About the fact that there are certain things which are obvious in one domain and completely non obvious in another.

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