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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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The Impact Event That Opens Up New Markets

i think it's very, very dangerous to see the success of something by its early stage adoption. I mean, starbuck's grow weirdly, as didn't it? Ameson prime is an idea which a didn't really exist before. And i've actually argued that it ought to apply to things like car parking - locals should be able to effectively buy into their local car parks.

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