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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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Is the Explorer Exploit Trade Off a Good Idea?

The explorer exploit trade off. Doesn't get winches. It's got a mechanism that does two thingsit experiments, but it replicates its successes. And what tends to with a lot of mature businesses is they replicate the successes and try and do so more efficiently. In the process, end up actually eradicating some of the more complex things which made them effective and successful in the first place. That's where i think there can be andese os goes back to where we started looking the sort of th castor or gaderade analogiesas when one one example is to sell more motor lubricant or sell more electrolite drink, the other is to reinforce trust in ha product

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