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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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Boosting Loyalty Without Asking Someone to Pay

As an individual, we're paying for something, so we have an invested interest. There's a pay back foro for loyalty. And again, if we look at ai fear, i found research in the bookin even in the animal kingdom,. Some a some examples of nest building as as as a longer term strategy to keep male birds invested in the relationsip. So there are wonderful examples when we look at what would be considered how do we boost loyalty without actually asking someone to pay with us not increasing the inet.

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