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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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How to See Things From the Top

I think there's this massive self aggrandizement problem, which is that your status is enhanced by seeing things from the top o. And so we this vanity thing where everybody wants to look at things from theTop. I think it's all about trying to avoid the constraints that we might come come with. We'll all have the most frequent tools or question or ways of looking at bease. But if we're able to help someone in te specific industry or category to escape that a then one of the best ways would be to ask them a slightly different question than they've ever been asked before.

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