As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sam’s book: https://linktr.ee/evolutionaryideasMonteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7iIntermache’s freshest orange juice: https://imgur.com/a/P0rv140My labour illusion Reddit ad: https://imgur.com/a/fnkiY9VSubscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Sam Tatam, Head of Behavioural Science at Ogilvy Growth & Innovation and author of "Evolutionary Ideas," discusses how lessons from evolution can solve modern problems. He explains how owl wings inspired bullet train designs and hare ears influenced wind turbines. The conversation includes insights into the complexities of airline ticket pricing and why sparkling water has become a status symbol among the wealthy. Tatam also highlights innovative marketing strategies and the role of memory in enhancing consumer experiences.

Evolutionary or revolutionary? In this episode, we hear Sam Tatam and Rory Sutherland discuss Sam’s new book, 'Evolutionary ideas' and discover the benefits of learning how to innovate from adapting what already exists.