As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sam’s book: https://linktr.ee/evolutionaryideasMonteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7iIntermache’s freshest orange juice: https://imgur.com/a/P0rv140My labour illusion Reddit ad: https://imgur.com/a/fnkiY9VSubscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author.When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more...Sponsors:Get 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied)Get 10% discount on all Optimal Carnivore’s products at www.amazon.com/optimalcarnivore (use code: WISDOMSAVE10)Get 15% discount on the amazing 6 Minute Diary at https://bit.ly/diarywisdom (use code MW15) (USA - https://amzn.to/3b2fQbR and use 15MINUTES)Extra Stuff:Buy Evolutionary Ideas - https://amzn.to/3ViYgD5Follow Sam on Twitter - https://twitter.com/s_tatam Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/To support me on Patreon (thank you): https://www.patreon.com/modernwisdom-Get in touch.Instagram: https://www.instagram.com/chriswillxTwitter: https://www.twitter.com/chriswillxYouTube: https://www.youtube.com/modernwisdompodcastEmail: https://chriswillx.com/contact/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Evolutionary or revolutionary? In this episode, we hear Sam Tatam and Rory Sutherland discuss Sam’s new book, 'Evolutionary ideas' and discover the benefits of learning how to innovate from adapting what already exists.