Modern Wisdom

#539 - Sam Tatam - Evolutionary Ideas For Modern Problems

Oct 15, 2022

01:10:34

Creator website

Highlights

AI Chapters

Episode notes

How Do We Increase Trust Without Change the Truth?

01:25

Using Examples to Enhance Marketing

00:46

Having a Lollipop Solution Is a Good Idea, Sam Tatum

02:59

How to Improve Experience Without Changing Duration

03:45

Introduction

5min

The Chocolate Bar in Your Book Is a KitKat

2min

Evolution in Marketing and Consumer Behavior

4min

The Superpower of Working in an Agency

3min

Creating Excitement, Anticipation, Engagement, Status, All of That From Nothing

4min

The Blue M&M Test

2min

How to Create a Coded Idea in a Nightclub?

2min

The Dolphin in the Shark

4min

Safety in a Factory

4min

10.

The Field of Biomimicry

3min

11.

The Pantograph and the Adele Penguin

2min

12.

Adapting the Kingfisher Beak on the Shinkansen

6min

13.

The Paradox of Decision Versus Choice

4min

14.

Changing the Defaults in Decision-Making

6min

15.

Why Rich People Like to Drink Sparkling Water?

3min

16.

The Lid of the San Pellegrino, the Costly Signal?

2min

17.

Sempero Greeno Is a Lovely Example of a Costly Signal to Help You

2min

18.

How to Improve Experience Without Changing Duration

4min

19.

The Oddball Effect

5min

20.

A Nightclub Nightlife Example: Lollipops

2min

21.

The Power of Moments

2min

22.

The Magic Castle Hotel

2min

23.

Having a Lollipop Solution Is a Good Idea, Sam Tatum

3min

Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author.

When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.

Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more...

Sponsors:

Get 10% discount on your first month from BetterHelp at https://betterhelp.com/modernwisdom (discount automatically applied)

Get 10% discount on all Optimal Carnivore’s products at www.amazon.com/optimalcarnivore (use code: WISDOMSAVE10)

Get 15% discount on the amazing 6 Minute Diary at https://bit.ly/diarywisdom (use code MW15) (USA - https://amzn.to/3b2fQbR and use 15MINUTES)

Extra Stuff:

Buy Evolutionary Ideas - https://amzn.to/3ViYgD5

Follow Sam on Twitter - https://twitter.com/s_tatam

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx