Modern Wisdom

#539 - Sam Tatam - Evolutionary Ideas For Modern Problems

Oct 15, 2022

Sam Tatam, Head of Behavioural Science at Ogilvy Growth & Innovation and author of "Evolutionary Ideas," discusses how lessons from evolution can solve modern problems. He explains how owl wings inspired bullet train designs and hare ears influenced wind turbines. The conversation includes insights into the complexities of airline ticket pricing and why sparkling water has become a status symbol among the wealthy. Tatam also highlights innovative marketing strategies and the role of memory in enhancing consumer experiences.

01:07:26

Creator website

Episode guests

Sam Tatam

Highlights

AI Chapters

Episode notes

How Do We Increase Trust Without Change the Truth?

01:25

Using Examples to Enhance Marketing

00:46

Intro

5min

Breaking Patterns: Behavioral Design Insights

2min

Evolving Marketing Strategies

19min

Innovative Safety Through Nature and Design

24min

Status Symbols and Sparkling Water

6min

Perception of Time and Consumer Experience

14min

Innovative Experiences and the Power of Memory

3min

Sam Tatam is the Head of Behavioural Science at Ogilvy Growth & Innovation and an author.

When it comes to solving modern problems, it turns out that evolution might have a lot of the answers. Rather than revolutionary ideas, evolutionary ideas and solutions that already exist in the animal kingdom can help us with all manner of challenges.

Expect to learn how the wings of an owl helped fix problems in the bullet train, how the ears of a hare assist wind turbines, why Google Glass failed, how come Airline Tickets are so confusing, why all my rich friends drink sparkling water, how companies can aid customer decision without limiting choice and much more...

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