Nudge

Think Customers Hate to Wait? Think Again.

Aug 8, 2022

25:13

Highlights

AI Chapters

Episode notes

Using Computer Controlled Traffic Lights to Reduce Cancellations

04:39

The Hard Working Part of Labor Illusion

02:12

The Labor Illusion

03:20

Introduction

2min

The Labor Illusion

3min

The Hard Working Part of Labor Illusion

2min

The Labor Illusion and Operational Transparency

4min

Operational Transparency in Marketing

4min

Using Computer Controlled Traffic Lights to Reduce Cancellations

5min

The Language of Marketing Can Help Us to Find Better Solutions

4min

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Sam’s book: https://linktr.ee/evolutionaryideas

Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i

Intermache’s freshest orange juice: https://imgur.com/a/P0rv140

My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V

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