Think Customers Hate to Wait? Think Again.
Nudge
The Labor Illusion and Operational Transparency
There is academic evidence to back up the labor illusion. In a study, participants were told that an estate agent had created a list of ten apartments based on their preferences. One group ranked them as more vorable because it took longer to create list. So how can us marketes use the labor illusion and operational transparency in our work? I ask sam for an example.
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