The Hard Working Part of Labor Illusion

Aquafresh tooth paste uses dye to show three benefits of using it, healthy gums, strong teeth and fresh breath. It triggers the labor illusion - if they've made an effort to put three types of tooth paste in, it must be doing otof good. But we can see that in many different categories and products, from medicated throat lozenges to dish washing tablets. We need to be really careful with over claiming or using these tools.