Think Customers Hate to Wait? Think Again.
Nudge
Using Computer Controlled Traffic Lights to Reduce Cancellations
In New York City, traffic lights are now controlled by a central computer system. The presence of these buttons maintains a sense of control for people waiting to cross the road. And it's the same with elevator lifts - even though they often do nothing. Sam says language can help us cluster complex information that we otherwise wouldn't see so clearly.
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