5min chapter

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Think Customers Hate to Wait? Think Again.

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CHAPTER

Using Computer Controlled Traffic Lights to Reduce Cancellations

In New York City, traffic lights are now controlled by a central computer system. The presence of these buttons maintains a sense of control for people waiting to cross the road. And it's the same with elevator lifts - even though they often do nothing. Sam says language can help us cluster complex information that we otherwise wouldn't see so clearly.

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