The Language of Marketing Can Help Us to Find Better Solutions

The finer language of behavior or science, can help us to categorise these patterns of human behaviourto a high resolution. Dand in the book use the example of language, certainly for innovation and finding crader solutions more efficiently. Knowing the difference between operational transparency and the illusion of labor isn't just buzz word bingo. It's essential vernacular that helps us to convince others across anorganization to adopt and try these ideas. We have other worlds that we can explore that the outcome is being more loyal.