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#42 Sam Tatam & Rory Sutherland - Evolutionary Ideas

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Alchemy - A Book Review

i think the answer of that is the mason jar, isn't it? You have those cocktail bars where every drink is served in a mason ja. So that's one anxiety removed, because everybody else has got a ink in a m Mason jar,. And so you're pretty happy. That's worry you don't have. The trick is to start with reality and just go, look, this thing is successful and popular, and it's patently replicating. If we can find out what the magic formula is inside it, some part of its d and a,  it might be in a completely unrelated commercial field or something like that. It might not even be in commerce

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