AdExchanger

Calculating CAC With An Eye On Retention

Jun 13, 2023

01:01:30

Creator website

AI Chapters

Episode notes

Introduction

2min

How to Survive in a Rural Environment

2min

The Longest I've Doed Anything in My Life

2min

The History of Boy

5min

How to Explain Brazed to Your Mother

2min

The Competitive Landscape in the Enterprise

2min

The Complexity of Legacy Marketing Clouds

5min

The Rise of Customer Acquisition Costs

4min

The Delta Between Lifetime Value and CAC the Cost of Customer Acquisition

5min

10.

ShareThru's Impact on Ad Industry Carbon Emissions

4min

11.

How to Avoid Pulling Back on Promotions

6min

12.

The Value of Brand Loyalty

5min

13.

The Irony of Data Loss

4min

14.

The Impact of Marketing Automation on Capabilities Gaps

4min

15.

The Consequences of Having a I Drive It

3min

16.

The Future of Technology

6min

The cost of customer acquisition (CAC) is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says Braze CEO Bill Magnuson.

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AdExchanger

Calculating CAC With An Eye On Retention

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