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ShareThru's Impact on Ad Industry Carbon Emissions
AdExchanger sits down with Kurt Larson, chief product officer of ShareThru to talk about the digital ad industry's carbon footprint. How can exchanges like ShareThru have an impact on the ad industries carbon emissions? Well we're focused here on two key areas one is reducing and the second is compensating," he says. "We've officially committed to reach net zero by 2030 through the science based targets initiative"