The Irony of Data Loss

80% of marketers said that one of the biggest issues they're facing is too much data. There are a lot of deployments of either marketing or product data collection that have just cast too wide of a net, says Brazed CEO and COO John MacIntosh. The value of data starts deteriorating as soon as it's generated, he adds. And so we want to help people first be thoughtful about it second put them in an environment where there's more agility around how they collect data and what they're collecting.