The Complexity of Legacy Marketing Clouds

Brazed's founding is Appboy the very first product that we ever launched like when we went into beta in 2012. We were cross-channel right out of the gate because what we're trying to do was solve the business problem of building stronger relationships. I think what has been assembled in these legacy marketing clouds is a bit of a Frankenstein and one of the biggest issues with that is the resulting complexity When you look at brazed, there are so many different ways for people to interact with your product or service it's extremely complex. The technology doesn't do a good job of simplifying and streamlining all those technical and data realities that live behind our apps. You know if they