4min chapter

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Calculating CAC With An Eye On Retention

AdExchanger

CHAPTER

The Rise of Customer Acquisition Costs

Customer engagement just on its own is a complicated beast and I would like to get into some of the findings from a study that braz released pretty recently back in February looking at different customer engagement trends around the world. So yes so customer acquisition costs have been rising over time due to a lot of just rising levels of competition but these things are related as wellso there's more more global products and services have deployed through app stores.

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