Introduction

AdExchanger Talks is a podcast devoted to examining the issues and trends in advertising and marketing technology that matter most to you. This week my guest is Bill Magnison, CEO and co-founder of BRAISE, a cross-channel customer engagement platform. We'll talk about customer engagement trends around the world, what marketers are doing to take advantage of them,. The changing nature of customer loyalty and we'll also get into some tips for surviving the zombie apocalypse because you gotta be prepared.