The Consequences of Having a I Drive It

Customer acquisition costs going up and part of that being competition. A lot of these advertiser tools have gotten so good that more and more businesses are able to utilize them. It certainly will make content production a bit easier it might make you know it's going to make these acquisition things more turnkey but that's going to come at a cost. But I don't think they fundamentally change the supply and demand game or the margin profile game for you.