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Calculating CAC With An Eye On Retention

AdExchanger

CHAPTER

The History of Boy

At boy was originally a website that was meant to be a kind of social network or a collection of landing pages for mobile app developers to build community. Brieze we worked with a company called Lexicon who helps companies name products and they're we just had a Q&A with their CEO on our site. They named so many household names like the Pentium processor and Sonos and Febreze and OnStar, you know it's just kind of really crazy to see how many of these names that we all know came out of a single naming agency.

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