The Impact of Marketing Automation on Capabilities Gaps

42 percent of marketers told you that the biggest challenge they're facing is with data management like just trying to work with their own internal data science and business intelligence teams. 38 percent of marketers don't have enough data skills themselves so with that in mind I want to kind of bring this podcast home talking about automation because like AI is playing a bigger and bigger role in the creative process. first place and there are also what you guys call capability gaps.