2min chapter

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Calculating CAC With An Eye On Retention

AdExchanger

CHAPTER

The Competitive Landscape in the Enterprise

The competitive landscape that we experience is kind of broadly into groups in the enterprise. We tend to see people like Salesforce marketing cloud, Adobe experience cloud or the Oracle marketing cloud and so on. Then there's this whole set of startups that we compete against which are either higher scale startups or younger startups down in the smaller medium size business category. So as a result we do have these two fairly disjoint competitive sets and so it kind of depends on what region or what category you're in.

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