How to Avoid Pulling Back on Promotions

The Brazen Customer Engagement Review Study found that 36% of marketers are going all in on investing in retention and 37% said they're going to spend less on promotions. A lot of the promotional strategies have suffered from poor attribution and poor data driving strategy or you know incomplete attribution and data. One of the one important driver of that is actually how we're now integrated into the product so much more as well. And I think if we even just take email marketing in a silo it should be a companion to what email marketing ought to be.