315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event

1

Introduction

00:00 • 4min

2

The Attribution Mirage

03:31 • 4min

3

Market Research

07:13 • 2min

4

Is There Any Barrier to Getting This Right?

09:01 • 4min

5

The Biggest Measurement Gap in B2B Marketing

13:09 • 2min

6

A New Way to Think About Revenue Attribution

15:36 • 2min

7

How Do You Capture the Demand for Your Podcast?

17:39 • 2min

8

What Are You Doing With Zero Attribution Software?

19:35 • 2min

9

Using Self Reported Attribution on Your Forms

21:21 • 3min

10

How to Create a Hybrid Attribution Dashboard in Hubspot

24:28 • 3min

11

Is Google Showing Up in Self Reported Attribution Data?

27:14 • 2min

12

The Same Flat Attribution Model That You're Talking About Now?

29:06 • 5min

13

Data Is Dirty in the Sense That Humans Are Bad at Remembering Lots of Things

34:01 • 2min

14

The Self Reported Attribution Data Is Just a Better Form of Market Research

35:34 • 2min

15

Redit Adds

37:44 • 2min

16

Do You Have a Market Research Survey?

39:46 • 2min

17

The Value of Self Reported Attribution on the Form

42:02 • 2min

18

How to Deal With Duplicate, Multiple Sources in Self Actribution?

44:09 • 2min

19

I've Got a Question for You, Max.

46:01 • 4min

20

Capturing Demand on a Nation Platform?

49:40 • 3min

21

How Did You First Hear About Us?

52:33 • 3min

22

Creating Demand Drives Word of Mouth

55:07 • 2min

23

Do You See Dark Social as Something Applies Equally Well for Those Personas?

57:20 • 2min

24

Is This Happening Across the Board?

59:18 • 2min

25

How Do You Use Attribution Data With Other Business Leaders?

01:01:11 • 3min

26

Does Self Reported Attribution Cause a Negative Situation?

01:03:58 • 2min

27

The Adoption Curve

01:05:48 • 3min