315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event
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I've Got a Question for You, Max.
The ideal flow, in my view, is that a buyer goes to either google or going directly to your web site. And one of the issues we've been having is, like, our c r m is sort of a mess and we can't really attribute anything likewht. If you're truly creating tha category, then there's no demand for the gory when you start. You actualy need to go out there and teach people why about this new category,. Why they should consider it what they're using right now? That's all centered around how do we create demand? Our refine labs is pretty much 100 % focus on creating demand.
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