315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event
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The Attribution Mirage
Angelica, if you could drop the weght list in. Actually, most people, i think this is invite only. And so if you are interested, maybe just drop a note in there and some one from or team can reach out and get you. We're watching a a bata of eight additional companies. About 25 % of these conversions converted into a qualified opportunity. When we did it, we looked at what generally hub spots attribution. All th this is not a brand versus brand comparison. This calling out the limitations of software based attribution broadly. So i'm excited for that piece of intellectual property,. our whole thing about attribution, which i'm excited to go through to day
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