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315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event

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How to Deal With Duplicate, Multiple Sources in Self Actribution?

The thing that i see pretty much across the board with high growth p l g companies is that they spend 500 thousand dollars or more a month on performance marketing. And most of their free trial sign ups come through that, most of them from gugal. Could never actual even by the tool. So yes, you could deftinitely use it for p l g. But if you're one of the p lG companies that runs heavy performance marketing on to your trial form, then i definitely wouldn't do it. You're goin, you're ongto get bad data.

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