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315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event

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The Self Reported Attribution Data Is Just a Better Form of Market Research

The self reported attribution data is just simply a better form of market research, in my opinion. We have idon't think i've ever gott that submission song. This concept of not remembering is, like, iis fascinating to me because there's te the customer doesn't have a chance to remember de from the attribution sopor data. It's not even coming from the customer. Wriht, so this is just e it's cision to me of, would i rather get the insight from my customer or from a tool that makes assumptions about what my customer does?

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