315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event
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What Are You Doing With Zero Attribution Software?
Marketing and attribution have been mixed into one, which creates a lot of confusion for both marketers and executives. This just a separate this is a different way to view itso if you look at this dot, it's the same concept, but just a different view that help people see it differently. You can see linked in pod casts, word of mouth, all making dramatic impacts in what's creating the demand for millions of dollars they are. If we didn't have that piece, then it would literally show up zero attribution software. And so i split them out. I created these charts ta a sort of show you, but you can build this natively, inside of sales force or h
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