315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event
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Creating Demand Drives Word of Mouth
If you're going to do that, i'd recommend that you actually optimize the forms in both ways so it's a fair test. Or what i find is actually more interesting, but can take more time, is if you go out and you talk to ten customers that are that have bought stuff,. You ask them this exactly, and you either record it or you record the answer somehow, and then you iterYou can show the discrepancy in a small sample, and then say, this is this is the gap. I don't think that most people should need to do that. And i like, i mention, i haven't heard of a single company, besides an attribution sophoer vendor
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