
315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event
GTM Live
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Market Research
At the time of declaring interest to buy were what did they say? So that's the point and time of which we measure only on those types of forms. We do not recommend using a dropdown. If you do that in standard market research, it will create biases in the data based on what option is first, what options second. And all those insights are just simply not insights that most companies see right now. They're super, super impactful when they come directly from your customer.
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