315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event
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How Do You Use Attribution Data With Other Business Leaders?
Gitano: I am not showing attribution data atthe executive leveller to the board, like when you go to the ceo or the board. What you should be presenting is, here was our entire marketing budget, and here's the return on investment that we drove. And then if you are going to make a case of why you want o scale programmes or something like that, then once so that's what you're presenting to the board. O ma, ask yo. Two more. Let's do this one. It might be better suited for an episode with gitano, but i'll give it to you anyways. So with the google or search responses, i understand it's
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