315 - LEAKED: Hybrid Attribution | The Vault Invite-Only Event
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A New Way to Think About Revenue Attribution
The gap is actually what's creating the demand for the customer, which is happening most effectively in dark social right now. And so we've builta a new way to think about revenue attribution that we think is more comprehensive and we look forward to in the hybrid right there's toto present two sources for hybrid attribution. But you could effectively create three or four or five different streams of customer data that feed into an attribution model that help you make s.
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