Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 4min
Is There a Connection Between Effectiveness and Effectiveness?
03:49 • 3min
The Difference Between Effectiveness and Ethics
06:27 • 2min
The Hairy Bullshit Meter
08:26 • 2min
The Third Level Is Paid Actor Generated Content
10:00 • 3min
Product Seating - The Good and the Bad
12:46 • 2min
The Most Empty the Meter Is Customer Generated Content (CGC)
15:11 • 2min
The Most Effective Form of Advertising Is Word of Mouth
17:27 • 2min
The Best Advertising Is a Good Product
19:09 • 2min
What's the Difference Between Paid Ads and the UGC World?
21:35 • 2min
Is There a Viability and Survival Framework for Brands?
23:51 • 2min
Is UGC Really Effective?
25:58 • 3min
Brand Talk: Helena Hambrecht and Word of Mouse
28:59 • 3min
What Are Some Good Examples of Marketing Creations?
31:36 • 5min
Is Someone Cheating?
36:24 • 3min