Ecommerce Playbook: Numbers, Struggles & Growth cover image

The UGC Bullsh*t Meter

Ecommerce Playbook: Numbers, Struggles & Growth

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Is UGC Really Effective?

There's this idea that UGC is the best bang for your buck that you can get out of an ad. And so in a sense, you can make the argument that this sort of like the bullshit meter conversation is a little bit of a privileged one. So what are you actually building if you're building customers that are deceived into the use of your product? Now, if I do an amazing job for you, maybe it doesn't matter. Like maybe at the end of the day, I've won and you never find out and it's a it all works out in the end. That's certainly possible. But I think that there's and this is what ethics is. It's

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