
The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
Is There a Viability and Survival Framework for Brands?
The decision making framework for most brands is not doesn't begin with ethics. It begins with viability and survival. And I think in many cases, brands are dying for great content. Content is expensive to produce. UGC has provided an affordable medium that happens to also be often effective. So why not do something free and easy if the content is itself actually true? Well, sounds like Richard, you've got your own line.
Transcript
Play full episode