The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
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The Best Advertising Is a Good Product
Beyonce and Jay Z's decision to partner with Tiffany for a massive new ad campaign says something about both brands. That kind of endorsement LeBron James for Nike Matthew McConaughey for Chrysler, whatever it is Ryan Reynolds from Mint Mobile. Like these are about association of brands to one another in a way that the just like I was listening to there's a if you've never listened to the acquisition podcast, it's awesome. It's like three hour narratives of brands or they just did LVMH.
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