The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
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The Most Effective Form of Advertising Is Word of Mouth
The more you can tap into that and pull that into your advertising, I think the more effective it's going to be. And we can see this very directly when you think about the quantification of word of mouth. It's actually a very simple thing, which is if you can determine how many people are organically posting content about your brand,. Like that is functionally modern word of mouth; that's how we communicate now.
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