The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
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The Most Empty the Meter Is Customer Generated Content (CGC)
The idea is that a customer independent, any interaction with the brand has chosen themselves to go out to their social audience and declare how amazing the product is. To me, this is the purest form of the customer testimonial which is intended to represent what someone's experience of your product was. And I think that that's the, that's the gold standard.
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