The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
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What's the Difference Between Paid Ads and the UGC World?
All advertising is has a relationship with this idea for sure and has since the very, very beginning. The difference between let's say the Michael Jordan McDonald's ads or any of the ad campaigns behind me about driving a bigger car or drinking vermouth have some element of disclosure. And that's one of the big differences between what we're seeing in the UGC world right now. There's no mechanism for saying like, Hey, this is a paid advertisement.
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