The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
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Is There a Connection Between Effectiveness and Effectiveness?
Taylor: What's the difference between advertising being good is in good or evil, good and bad? And almost always, I would say 99.9% of the time, we're having a conversation about the latter. Taylor: If there really was a tradeoff where we could say the flat out lie is effective, should you run that ad? Yes or no? That's a question that everybody has to answer for themselves.
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