Ecommerce Playbook: Numbers, Struggles & Growth cover image

The UGC Bullsh*t Meter

Ecommerce Playbook: Numbers, Struggles & Growth

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The Third Level Is Paid Actor Generated Content

The second level is something that we've been guilty of us of probably a couple of times, but and that would be studio created. So let's call this AGC actor generated content. These are all below the ethical line. But this is not quite as bad as the AI in my mind, but this is pretty close. Okay. All right. Let's move up one level then to the sort of last one. The one that's closest to the ethical line without actually being over it or rather,. closer to being like almost there - paid influencer, UGC. I mean, this is a whole massive industry of people who just do this. Yeah. It teases it because

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