The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
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Brand Talk: Helena Hambrecht and Word of Mouse
If you spend your time on making the best possible product that you can make, if you move your focus away from generating UGC and towards creating things that are going to have a real great long-term impact. If after all, maybe UGC would have been really effective for you, but what you're left with is a better business, a better product, and maybe better ways of thinking about how to communicate it. That's a lot closer to me to making people think that you should be eat bacon and eggs for breakfast than it is lying and saying everybody eats bacon and egg for breakfast.
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