The UGC Bullsh*t Meter
Ecommerce Playbook: Numbers, Struggles & Growth
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What Are Some Good Examples of Marketing Creations?
The idea that like you should eat corn flakes and cereal for breakfast is essentially a marketing ploy. Lucky Strike's green pack cigarettes started flying off of the shelves because they created an advertising world around the product to move it. The more that one the cultural trend moves towards that, the better their products become. And so those kinds of things are part of why when I talk about the biggest influences on your ad account, being broadly aware of American culture can be key.
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