Business of Story

#412: Seth Godin: The Story Behind My New Book, The Song of Significance

May 21, 2023
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Chapters
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Episode notes
1
Introduction
00:00 • 4min
2
The Power of Everyday Sales
03:49 • 4min
3
The Importance of Storytelling
08:01 • 3min
4
The DNA of Story
11:25 • 2min
5
The Backstory of Seth Howell
13:09 • 3min
6
The Importance of Human-Centered Storytelling
16:24 • 2min
7
How to Be a Good Storyteller
18:45 • 4min
8
The Irony of Starting Your Own Improv Troupe
22:37 • 2min
9
The Rise and Fall of Agile
24:34 • 2min
10
The Power of Books
26:10 • 3min
11
The Paradox of Attention
28:52 • 2min
12
The Attention Economy and the Dissatisfaction Economy
30:25 • 3min
13
The Fear of Being Trolled
33:01 • 2min
14
The Power of Storytelling
34:56 • 3min
15
The Importance of Owning Your Mind
37:35 • 2min
16
The Song of Significance
39:20 • 4min
17
The Importance of Significance in the Workplace
43:09 • 3min
18
The Business of Story
46:16 • 3min