#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Business of Story
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The Business of Story
Seth Godin: I've admired and followed Seth's work since the very beginning of my career. If you have not yet signed up for our business of story, storytelling mastery course, then by all means, check it out. Jim Stengel will be here to talk about purpose driven brands next week. But until then, remember that the most potent story you will ever tell is the story you tell yourself.
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